Data-Driven and Results-Oriented Amazon Expert
I help brands hit new sales target on Amazon with data-driven strategies designed to optimize, increase brand awareness, and drive ads performance.
You've likely seen brands I've worked with on:
What I do to make brands shine:
Elevating Quality Brands Above the Noise. Data-Driven Strategies. Continuous Impact.
Amazon Listing Optimization and launch
Making products, premium-looking products on Amazon
PPC Optimization
Strategic Ads campaign that converts casual Amazon users to interested buyers
Full Account Management
Helping you manage your account, fix listing issues, suspension and manage shipments
30 minutes free strategy call
My Process
1.
In-Depth Market & Competitor Analysis
Starting with detailed research into the market, competitor positioning, and customer preferences, this process reveals insights that make your brand stand out and drive customers to choose you.
2.
High-Impact Product Listings
Crafting SEO-friendly titles, descriptions, and bullet points that capture attention and rank high in search results. With persuasive, keyword-rich language, these listings are designed to attract clicks and convert effectively.
3.
Image & Content Strategy
Visually captivating product images and infographics, paired with engaging A+ Content, showcase your brand’s unique strengths. Each element builds trust and enhances the buying experience.
4.
Marketing Strategy
A tailored marketing plan that grabs attention, brings customers to your brand, and builds visibility and trust.
5.
Optimized Amazon Ads & PPC Campaigns
Targeted ad campaigns managed by PPC experts to deliver maximum returns. With continuous optimization, ads are fine-tuned to reach the right audience and drive growth.
6.
Account Upkeep
Keeping your account fresh, updated, and aligned with the latest trends so your brand always stays ahead.
Need more details? Book a call
Case Study
- Challenges
- Strategies
Unoptimized Listings: The current listings were basic templates provided by suppliers, lacking the premium appeal needed for higher-priced products. For premium items, listings must communicate quality through high-quality images, engaging descriptions, and enhanced brand content.
High Pricing Without Justification:One product in particular was priced higher than the competition, without the listing quality or differentiation to justify the premium. This discouraged potential buyers.
Overwhelming and Neglected PPC Campaigns:The brand had over 300 campaigns, but they had not been optimized for months. As a result, ad spend was high, yet conversion rates were low, and ads were not reaching the right audience.
Revamping Listings for a Premium Look:We redesigned the listings with a premium approach, focusing on high-resolution images, compelling product descriptions, and targeted keywords that emphasize the luxury and exclusivity of the products. This helped position the products as valuable, justifying their price.
Competitor Targeting with Strategic Campaigns: I conducted an in-depth competitor analysis to identify key differentiators and uncovered unique customer segments and occasions when these products might appeal most, such as seasonal events, holiday gifting, and specialty occasions.
Optimized Advertising Campaigns:We consolidated the 300 campaigns into a streamlined, efficient ad strategy focused on the most relevant keywords, target audience demographics, and high-converting placements. We implemented new competitor-targeted campaigns, using insights from our research on customer behavior and buying occasions.
- Challenges
- Strategies
Underutilized Media Assets: The brand had a library of professionally shot images and videos, but these assets were not being utilized effectively on their Amazon listings. The existing product pages lacked visual consistency and didn’t reflect the brand’s premium feel, leading to missed opportunities to make a strong first impression.
Outdated Video Ads: The ads used older videos that did not align with the current branding, and they struggled to capture customer interest. As a result, they failed to convert viewers into buyers.
Misaligned Ad Targeting: The brand’s campaigns were primarily targeting lower-priced, well-known competitors, which attracted customers looking for budget-friendly options rather than those willing to invest in a premium product. This approach led to poor conversion rates and wasted ad spend.
Overemphasis on Defensive Ads: The existing ad strategy was overly focused on defending branded keywords rather than building brand awareness and attracting new customers. This resulted in low new-to-brand orders and limited customer acquisition.
Untapped Marketplaces: We identified resellers offering the brand’s products on various marketplaces, indicating demand in these areas and an opportunity for the brand to expand its direct presence and control over its image and pricing.
Revamping Listings with Premium Media:We incorporated the brand’s high-quality images and professionally shot videos into the listings, ensuring visual consistency with the brand’s website and enhancing the premium appeal. This aligned the Amazon experience with the brand’s established identity, attracting customers willing to pay for quality.
Updating Video Ads: We worked with the brand to update their ad videos, showcasing the quality and unique features of the products in a way that resonated with their target audience. The new ads conveyed the premium nature of the products and highlighted benefits that distinguished them from lower-priced options.
Refined Targeting for Premium Audience:We adjusted the ad strategy to focus on keywords and competitor brands aligned with a premium positioning. This brought in a more relevant audience and improved conversion rates by attracting shoppers already interested in premium products.
Shifting to Brand Awareness Campaigns: To increase new-to-brand orders, we pivoted from a purely defensive ad strategy to a balanced approach that included brand awareness campaigns. These campaigns helped the brand reach new customers and build a stronger presence in the premium segment on Amazon.
Exploring New Marketplaces: Noticing the presence of resellers, we recommended the brand establish an official presence in those marketplaces. This expansion allowed them to capture more market share and better control pricing, brand image, and customer experience across platforms.
About me
Hey, it's Belle
Hi! I'm Dysibel, an Amazon FBA expert with 4 years of experience transforming brands into top-sellers. My journey began working with Amazon Giants as an account manager to quickly growing into a full-spectrum Amazon skill set—from optimizing listings to crafting high-impact PPC campaigns. I’ve developed proven strategies to tackle every challenge the platform throws at us, helping brands scale and stand out in a competitive marketplace.
How we work:
We’re all about building brands that rise above the crowd of low-cost Amazon sellers. Our focusis on making your brand stand out with real value, quality, and trust. By usingdata-driven brand growth strategies, optimizing your listings, and crafting a memorable brand story, we’ll make sure you’re not just another option—but the go-to choice customers rely on.
